Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and what the Alexa+ service means for the company and Alexa users.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one — just with a plus sign added.

Prime members get Alexa+ free, which is $19.99/month otherwise. In case you haven’t heard, Alexa+ is here, and she’s ready to grace every Amazon device in your home. And, if you’re a Prime member, you can enjoy her services for free.

Amazon announced Alexa+, its new-and-improved voice assistant that will reside in millions of smart speakers around the world. This new Alexa will be able to do everything from create shopping lists to ordering you an Uber to scanning your kid’s school calendar and automatically sending you reminders.