Apple said Wednesday its virtual personal assistant Siri protects users data privacy on their devices and does not send user information to marketers.

Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles,

Apple has agreed to pay $95 million to settle a lawsuit that accused the company of betraying to its long-standing commitment to personal privacy. Here's how how much money you might get if impacted.

Apple has agreed to pay $95 million in a class-action settlement alleging that private Siri conversations were inadvertently recorded and listened to by third-party contractors.

An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019."

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

A Siri lawsuit settlement over privacy issues has dredged up old rumors about ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’

Apple (AAPL) said Siri user data is not being sold for marketing purposes after settling a proposed class action lawsuit accusing the voice assistant of eavesdropping on iPhone and other Apple device users.