The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

From Derbystar to Adidas - the official Bundesliga ball will get a new design from 2026/27 onwards! Adidas have already been ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

While the price tag might seem steep for an adidas sneaker, there’s a good reason behind the higher price tag: it’s all about ...

Today, adidas Basketball unveiled the Metamorphosis Pack, a bold new collection inspired by the transformative journeys of ...

The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the ...

Germany's Adidas forecast a lower than expected operating profit for 2025, anticipating sales growth will slow slightly from ...

Adidas has been able to gain market share while Nike’s dwindles thanks to the success of its Samba and Gazelle retro sneaker revivals, but it’s looking for new sources of growth.

Adidas has announced that they had officially sold the final pair of Yeezy shoes after cutting ties with Kanye West in 2022 ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Versatile leather sneakers with cushioning now available at a discount. Adidas offers major savings on comfortable and ...