But that is about to change — likely, in dramatic fashion. In a survey of more than 220 B-to-B marketing managers in the U.S., conducted by Adweek BrandShare on behalf of Dun & Bradstreet late last ...

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B ...

In other words, it’s not about you, it’s about the reader. The same truth holds for digital marketing. “Stop talking about yourself and start talking about the problems you solve and who the ...

Because the perception of a brand is paramount, implementing CSR marketing tactics can encourage potential clients to think more favorably of your brand while also creating a better work environment ...

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. “Boring to boring”, “fridge ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...