We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

最近、これまでに執筆したB2Bマーケティング関連のnote記事をAIに分析してもらい ... Cookie廃止後のデータ戦略と、信頼構築の新しいアプローチを提示 基盤づくりの次は、実務プロセスの改善に焦点を当てます： インテリジェントな需要創出：AIによるリード ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

約6割のB2B企業が、2025年度のWeb広告予算を増額する予定であるという。ベクトル子会社のキーワードマーケティングが展開するメディア「キーマケLab（キーマケラボ）」がB2B企業のマーケティング担当者311人に実施した「BtoB企業における202 ...

Content Marketing Worldから学ぶ、AI活用とB2Bトレンドを踏まえた実践的アプローチ 報道関係者各位 コミュニケーション変革をクリエイティブで実現する株式会社アマナ（本社：東京都品川区、代表取締役社長：金子 ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

B2B marketers should use emotional marketing if it makes sense for their entire strategy ... Later, down in the funnel, we would need to differentiate the product and use thought leadership for a more ...

This course will equip delegates with a clear, logical approach to story writing, which can be replicated time and ... Joshua Morse is a strategic marketing consultant with over 20 years of B2B ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.