It’s all gone puff for Aldi! The Federal Court of Australia has found the supermarket chain liable for copyright infringement due to its use of packaging on certain children’s food products. This ...

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But at Christmas everything changed, and Aldi's greatest strengths became its biggest weaknesses, until Kevin the Carrot came along. Since 2011 Aldi enjoyed fantastic growth. In... We’re long-term ...

Aldi is the latest supermarket to unveil its Christmas advert for 2024 and it is sure to be a hit with customers. In the clip ...

The ad takes viewers on a hilarious adventure featuring where the carrot carries a briefcase, wears a fake moustache as a disguise and sets booby traps in an attempt to rescue Christmas.

Aldi shoppers have been spotted fighting over Kevin the Carrot toys. Shoppers were left frustrated at the weekend, after trying for hours to get their hands on a Kevin the Carrot toy. A huge demand ...

Budget supermarket Aldi is calling upon Wiltshire shoppers to demonstrate their affection for Kevin the Carrot for a chance to win a special prize. Aldi is keen to hear from those who have a soft spot ...

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...