A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos ...

I consider myself somewhat of a Cheetos connoisseur. I never arrive at book club without a bag in tow, and a multi-flavor Cheetos spread is a staple at my family's annual summer getaway.