From oud to orris, these are 10 of the most-used—and best-smelling—fragrance notes in the world, where they come from, and which of our favorite fragrances they're used in.

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Many of them told us that once they find their signature scent, they stick with it. And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact ...

For fans of woody florals, Tam Dao is the scent Digital Beauty Editor, Aleesha Badkar has been reaching for lately, thanks to ...

Bursting with notes of salted caramel, pistachio, and vanilla, this is a mist you'll find yourself wearing on the daily. If you're looking for the perfect "going-out perfume", Black Opium is just ...

PerfumeTok has spoken and as the beauty world shifts towards Gen Z and Gen Alpha consumers, beauty trends have focused more ...