It shapes first impressions, enhances memorability, and contributes to brand differentiation in a competitive market. Today, ...
A brand is a name and/or a symbol that uniquely identifies a seller’s goods or services in the market. Nielsen Media Research lists more than 500,000 brands worldwide in more than 2,000 product ...
Brand names for companies and products are sometimes developed by professional 'namers.' Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand names.