Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Employees leaving Google's Platform & Devices division will receive a severance package, though specific details have yet to ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

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Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Google executives will share insights from data analytics to using AI tools at the American Home Furnishings Alliance ...