The LG CX comes in at a little more, although the distance between prices doesn't really get too wide until you scale up the size. The comparable 55-inch screen retails at £1,799/$1,799 ...

The LG CX now starts from around £1,200/$1,200 for the 48-inch model, and due to the quirks of OLED manufacturing, the 55-inch model is around the same price in the UK, and about $1,400 in the US.