With a simple design, not fussy, targeting many subjects, Tissot watches that are not familiar with Swiss watchmakers. Every detail of Tissot's watch is meticulously machined and assembled, all of ...

Because this looks like being the year when mainstream Swiss watchmakers accepted that smart devices will be a big part of the wrist-wearing future. Some Swiss manufacturers have been making ...

The travails of Baselworld, the annual Swiss flagship fair for watchmakers, serve to illustrate the industry’s repositioning efforts. The show has suffered a heavy fall in exhibitor numbers in ...

1742, Mathey-Tissot, Ollivier Savéo, Pilo & Co., Saint Honoré and WatchE joined forces to promote independent Swiss watchmakers in the Asian market. Looking to build on the success of the first two ...

The value of Swiss watch exports has risen sharply since ... Speculation mainly centres on the flagship models of the “Big Four” watchmakers, the independent brands that account for more ...

Swiss watchmakers spend around 3 billion francs ($3.5 billion) a year on marketing, according to estimates by Oliver Müller ...