Nike has launched After Dark Tour 2025, particularly for women, which is a part of its ongoing mission to encourage them to join sports.

"We're creating a space where women runners feel welcome and empowered," said Nike vice president of global women's running and training Seema Simmons.

The Nike After Dark Tour 2025 is a global event celebrating women runners, offering 10K and half-marathon races in iconic cities ...

Entry to the Nike After Dark Tour in Sydney is $100 and includes everything from a personalised sports bra fitting (you get to keep the bra) to a race t-shirt and post-race celebration access.

And in the stairwell, a digital wall rotates real-time Instagram photos featuring Nike+ Run Club happenings around the world and Nike-promoted hashtags like #NikeNYC. This is the deepest selection ...