Max Homa believes in the connection between dressing well and playing good golf. There’s actually a term for it, “enclothed ...

PGA Tour Studios has been in development for six years. The 165,000-square-foot production facility on the Tour’s Ponte Vedra ...

Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.

Even at age 49, Tiger Woods is still the straw that stirs the drink. The 15-time major champion ranked as the top individual ...

There is set to be three 'creator' events during PGA Tour weeks this year as the circuit continues to lean into the ...

Michael Kim, who has played on the PGA Tour since 2015, has given a fascinating insight into how commercial deals work for ...

Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.