Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in ...

Persuasive writing in non-fiction can be in ... Also consider: Shock tactics - include details or imagery that will shock or surprise the reader and get their attention. For example, ‘For ...

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening ...

That photo has become emblematic of what became known as the Johnson Treatment—Lyndon Johnson’s persuasive tactics described by Mary McGrory as “an incredible, potent mixture of persuasion ...

This is where the writer will try to use shocking imagery or statements in order surprise or horrify the reader. This is effective because it will shock the reader into action. If the reader is ...

To date, field experiments on campaign tactics have focused overwhelmingly on mobilization and voter turnout, with far more limited attention to persuasion and vote choice. In this paper, we analyze a ...