Cooking a prime rib roast is straightforward, but you might run into some confusion at the butcher counter: Should you buy a prime rib roast, or a standing rib roast? Here’s everything you need ...

By Sam Sifton Sam Sifton’s prime rib roast.Credit...Romulo Yanes for The New York Times. Food Stylist: Vivian Lui. Good morning. If you’re making a prime rib roast (above) for the holidays ...

Prime rib, aka standing rib roast, is a top-tier cut from the rib section of a cow. With its marbled fat and tenderness, it’s perfect for roasting and, when cooked right, is juicy, full of ...

That’s a cook's goal when preparing a standing beef rib roast, also known as prime rib, for the holidays. When cooked to perfection, your dinner guests will swoon over the finished roast.