Sensodyne has unveiled Clinical Repair, a two-strong range of toothpaste designed to repair sensitive teeth.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Haleon’s Sensodyne brand is launching a new Clinical Repair toothpaste range this month, comprising two variants – Deep Clean and Active White.

It protects against cavities, thoroughly cleans teeth and freshens breath, according to the brand. Sensodyne Fresh Mint ...

While all toothpastes clean teeth, you might also need to address concerns like reducing sensitivity ... Colgate and Sensodyne. Many of the toothpastes we recommend earned the American Dental ...

Colgate’s Sensitive Pro-Relief and GSK’s Sensodyne Rapid Relief, are two leading brands that target the dentinal tubules. In 2011, Colgate credited its line of sensitive toothpastes for its improved ...

Instead, many opt for teeth-whitening toothpaste -- an easy and affordable ... "they can still cause gum irritation or sensitivity if overused or used improperly. "To reduce the risk of enamel ...

Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering a simple but important consumer insight. 28% ...