This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

Two months after introducing its private label apparel collection at Nordstrom, Peloton is expanding its reach to Target. An ...

For example, a shopper in the women’s apparel ... of our guests’ shopping journey, both online and in stores,” Mr. Baeb said. “Using beacons is another example of Target putting guests ...