Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding for its products.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell rebrands its lineup at CES 2025, replacing XPS, Inspiron, Latitude, and Precision with Dell, Dell Pro, and Dell Pro Max.

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...

and Dell Pro Max. This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand ...

The 2025 lineup will now consist of three different lines with very familiar names: Dell, Pro, and Pro Max. Here’s how the company defines the three PC categories: The company says the Dell and ...

The Dell Pro AI Studio is for businesses which want to use AI models trained on their data and run them locally on AI PCs.