This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ...

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding for its products.

Dell simplifies its portfolio into Dell, Dell Pro, and Dell Pro Max The company aims to address consumer overwhelm with simpler choices New Dell Pro AI Studio reduces AI software development time by ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell rebrands its lineup at CES 2025, replacing XPS, Inspiron, Latitude, and Precision with Dell, Dell Pro, and Dell Pro Max.

and Dell Pro Max. This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand ...

This includes the Precision line, which is being replaced by the Dell Pro Max, while the Latitude name ... Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing ...

TL;DR: Dell has replaced its XPS branding with new categories: Dell, Dell Pro, and Dell Pro Max, introduced at CES 2025. The Dell Pro Max 14 and 16 laptops offer high-end performance with NVIDIA ...

The Dell Pro Max Micro is a desktop computer that packs a lot of power into a compact package. The smallest member of Dell’s new business-class desktop lineup, the computer supports up to a 65 ...