Ilouity founders Fanny Herngren Rosén and Asli Tunhammar created their maternity denim brand because “finding proper jeans to wear during and after our pregnancies turned out to be an ...

If you buy something through my links, I may earn a commission. Are you shopping for some bump friendly maternity wear ...

Find me a woman without denim in her wardrobe and I’ll be shocked. We’re big jeans lovers here in the UK, with more than 70 million pairs of jeans sold each year. If, like me, your wardrobe is ...