These 9 theories and concepts can help us understand how media can be such a powerful force in changing norms and behaviors.

This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert Bandura, uses theories of classical and operant conditioning. But in this theory ...

Albert “Al” Bandura, the David Starr Jordan Professor of Social Science in Psychology, Emeritus, in the School of Humanities and Sciences (H&S), whose theory of social learning revealed the ...