Forget Spotify and Kindle, Generation Z increasingly yearns for board games, vinyl and books ...

The study also shows that 55% of Gen Z respondents feel second-hand items make for the most thoughtful and original gifts, particularly during the festive season. Amazon UK has observed this trend ...

Amazon is one company that is taking the challenge ... This is especially true for Millennials and Gen Z, who are so focused on the bigger picture of what they’re doing that I call them the ...