Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006 ...
This as-told-to essay is based on a conversation with Tracey McLeod, the 56-year-old founder of athletic shoe company Tiem ... had to multitask — the website designer was also in charge of ...
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