like Sensodyne Pronamel Gentle Whitening, or alternating between a whitening and non-whitening toothpaste. Both dentists recommend brushing twice daily with whitening toothpaste for best results.

Enhance your smile with these dentist-recommended whitening toothpastes. If you are looking to achieve a brighter, more confident smile but don't want to spend a lot on dental procedures, getting ...

If you’re considering using toothpaste for sensitive teeth, I spoke to dentists about everything you should know before ...

Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...