You may be most familiar with these treatments via one of the popular brand names, the Brazilian ... help prevent hair breakage, says Dr. Chacon. While there are at-home keratin treatments ...

Keratin treatments really are for everybody—regardless of hair type and color treatments. Unlike Brazilian blowouts, keratin treatments offer a softer way of treating your hair. That said ...

Keratin treatments fill in the porosity of your hair, as overly-porous hair causes tangles, frizz, and breakage. A keratin treatment coats the hair shaft, leading to smoother, straighter hair that ...