Purchasing available of cereal boxes or cereal boxes enables companies to save costs while at the same time achieving brand exposure. This paper shows that, when it comes to the unboxing process, ...

Findings by food researchers revealed that 92% of kids' cereals contained higher than they should levels of sugar.

Cereal mascots were an iconic part of the 1990s and 2000, with everyone having their favourite which usually then led to ...

The Squid Game-inspired cereal sold out in minutes when it was launched online before Christmas, but will now be available ...

many brands have failed to access this surging market (see story). When the monster cereals were first introduced to consumers, mobile capabilities were not possible, and purchasers could merely play ...

Few American pantries are without a box or two of cereal. Cereal manufacturers like Kellogg and General Mills have spent billions telling us for decades that Lucky Charms are "magically delicious ...

The FUEL10K Multigrain Hoops in Original Crunch and Chocolate Crunch (MSSP: £3.49 – 350g) are rolling out in select Asda stores. The launch will be supported by FUEL10K’s biggest-ever digital ...