At a glance, each of these alternatives look more or less identical to the name brand, all puffy rings of beige toasted oat.

After winning an NBA Championship, Shaquille O’Neal once turned down a deal with a major cereal brand. Back in 2001, O’Neal ...

Fiber: It keeps you full and satisfied, and is a necessary component for gut health and regularity. Per the National ...

Honey Nut Cheerios remained the bestselling cereal in the U.S. over the past year. (Brooks Johnson/The Minnesota Star Tribune) ...

The UK public is buying 12.4 million fewer 500g boxes of Kellogg's brands annually, as they opt for more enticing European alternatives. Traditional cereals like corn flakes, which have been a ...

Thilly and a team reportedly landed on an O-shaped cereal — inspired by a discontinued cereal brand — a dried apple product and cinnamon, and a staple of the cereal aisle was born. After his ...

Others couldn’t fool a baby. And in the end, one brand of generic “o” floated to the top of the bowl to rival the cereal king. The texture of these rings was immediately suspect—puffier ...