Back in 2017, Nike decided to radically change its distribution channel by moving more sales from the traditional wholesale channel to its directly owned stores. The idea behind this DTC ...
Nike is currently facing multiple challenges. The most significant one is the revamp of its distribution channels. Back in 2017, Nike decided to radically change its distribution channel by moving ...
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A Challenged Nike Is Leaning Hard Into Wholesale, But The Competition for Shelf Space Has Never Been More Fiercea softer outlook in China, as well as other quarter-specific timing factors. In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused ...
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