This week, you likely will have heard (or seen) plenty of chatter around one particular engagement ring style: east-west settings. While jewellery brands have been pitching the design as a burgeoning trend for a while now,

Thanks to Zendaya, the untraditional diamond setting—almost impossible to find until about five years ago—is having its time to shine.

Learn all about Zendaya's east-west engagement ring symbolism—plus, why we think this style is making a major comeback in 2025.