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We all remember the iconic clown sitting in front of the Mc Donald’s outlets. Ronald McDonald was created as part of fictional land world of McDonaldland. Ronald McDonald, also known as ...

But while the Redskins ownership continues to defend the legitimacy of its name and logo, other major American brands have backed away from offensive mascots like the Frito Bandito, a ...

In 2008, along with the introduction of the new Baltimore road jersey, the O's redesigned the Oriole bird to better evoke the shape and feel of some of the team's historical logos. The bird ... The ...

Even mundane entities like shipping logos and garbage truck companies embrace cute mascots to humanize their services and create positive associations with the public. By anthropomorphizing these ...