Marketers need to adapt to people's behaviors in order to reach those people. Moreover, relying solely on text and writing perfect articles for content marketing is no easy feat. Thus, alternative ...

Our articles cover a wide range of topics, from the latest trends and best practices in content marketing to tips and tricks for creating and implementing successful marketing strategies.

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Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

Looks at how influencer opinions and recommendations via word-of-mouth or through social networks play a significant role in spreading ideas and delivering marketing messages to consumers. Influencer ...

In this, the third of three articles focusing on how the professions ... B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing ...

Opinions expressed by Forbes Contributors are their own. Renae Gregoire covers content marketing and great content experiences. Note: If you’re a regular reader of my Content Experience column ...

Healthcare IT is a highly competitive industry. Young companies are continually seeking innovative ways to connect with their ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In 2018, the marketing team at Iron Mountain, a records and information management business, introduced an educational webinar seriesto position the brand as a thought leader in the industry. Rather ...