Agency BBH are collaborating with Cooper Tires to launch a new campaign to illustrate that in a saturated market; Cooper is a reliable choice for tires. The new creative campaign, My Car Wears Coopers ...

When it comes to tires manufactured for cars, trucks, and sport utility vehicles, just a handful of major brands tend to dominate the market. For more than 110 years, Cooper has been a regular ...

Cooper Evolution HT2 “When we installed these new tires, my husband and I were blown away by how well our pickup truck handles now,” one shopper said of the Cooper Evolution HT2.

These trucks travel much slower and require more ... induce a lot of scrub on the tires,” says Gary Schroeder, Cooper Tire & Rubber. “Therefore, the tires for a spread axle trailer generally ...