PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A makeup artist made the news as she showed off how she transformed the face of one of her client's face. Some netizens have ...

Discover professional makeup techniques to enhance your natural gray hair. Learn how to create a fresh, luminous look that ...

The premise of contrast makeup is utilizing light and dark tones to highlight your features based on your skin, hair, and eyes—but we wanted to dig a little deeper. Ahead, we spoke to a pro ...

Enhance your makeup game with expert tips. Discover how to define your lips, prevent smudging, and effortlessly create a ...

Often dark circles indicate that you’re tired, stressed, dehydrated, or a combination of all three. Believe me, I’m familiar ...

Dark siren makeup picks up where mermaid makeup left off. Similar elements of ethereal skin, shimmery silver highlighters and metallic accents remain, but it's had a moodier twist with sharp black ...

When temperatures drop, our skin can become drier and more sensitised, meaning thick drying foundation can look unflattering and not feel great on the face. Makeup lovers have discovered the "best ...

Stay informed with Hindustan Times' live updates! Track the latest lifestyle news including fashion trends, style guide & ...

Dark siren makeup is all about embracing mystery and allure with deep, rich tones and dramatic finishes. It’s a trend rooted in smoky, smudgy eyes, vampy lips, and glowing skin with a luminous yet ...