Crunchy, Doritos and Cheetos, snack brands, launched a campaign in Egypt to raise awareness of the new products, and engage the Gen Z audience and turn them into advocates. Three brands were launching ...

Flamin' Hot Cheetos inspired a film in 2023, a viral music video and foods that use it as an ingredient, among others. And they're a cultural icon for Latinos, according to reports. So is the ...

A former executive at PepsiCo has sued the company, claiming he should get credit for being the brains behind Flamin' Hot Cheetos. Richard Montañez has frequently spoken of his rags-to-riches ...