Paris was invaded by global fashion labels for the annual Paris Fashion Week Men’s Autumn/Winter Collections. With football's ...

And the figures do speak for themselves. Football has provided a lucrative route for brands to engage with men for decades, and the Women’s World Cup is serving as an eye-opener for many as to how far ...

Jude Bellingham has quickly become one of the biggest names in world football and his star power ... Unsurprisingly, brands across the world have been desperate to partner with the midfielder.