GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

signalling a fundamental shift in how advertisers approach digital marketing This transformation will be bigger than the mobile revolution, says Brendon Kraham, Google’s VP of global search ads ...

Digital marketing is changing and the industry is ... And, using data from SimilarWeb and Datos, Fishkin estimates that Google’s cross-platform share of search in October 2024 was over 83.5 ...

signaling a fundamental shift in how advertisers will need to approach digital marketing. Key changes coming. Google is focusing on three major areas: Why we care. Google’s AI-driven ...