GenZ is a digitally native, socially conscious, and driven generation who experimented most with fashion. Scroll down to take ...

When Divya Mathur was starting her career in the mid 2000s, her closet was divided into two sections: work-appropriate ...

Even Kim Kardashian cashed in on the fad, releasing a limited edition collaboration with her brand SKIMS and The North Face.

In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future ...