It includes JCPenney’s back-to-school television spot and lets teens ... vice president of sales at Rhythm NewMedia, New York. “The audience and creative opportunities are larger than ever ...
The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...
Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...
Liquidation sales for most of the store closures began on June 17, while others will start around July 3, the statement says. JCPenney is currently offering up to 60% off on furniture and ...