The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

The Korean Beauty industry, more commonly known as 'K-beauty' has inspired products on the western market for many years. With a focus on brightening, hydrating, and evening the complexion, K ...

Skin lightening - also referred to as skin whitening or bleaching – refers to the use of cosmetic products, mainly creams or soaps, to reduce the amount of melanin, or pigment, in the skin to make it ...

Learn more We all go to Sephora for anything related to skin care and makeup — it's like the Amazon of beauty. The beauty mecca has sold South Korean beauty products for years, introducing the ...

Will 2025 be the year for a skincare evolution? If the answer is year, then your first port of call should be South Korea – ...

In Japanese skincare routines, old methods are used as modern beauty products. Whereas in Korean skincare, more focus is given to nourishing the skin. Apart from this, Koreans are not afraid to ...