As the name suggests, a store brand is a line of products made for and sold at a specific retailer, like Aldi, Costco, Kroger, Target, Trader Joe's, or Walmart, to name a few. Conversely ...

The Kroger Co. debuted today its new logo and brand transformation campaign, celebrating its love of all customers and associates, food-first culture and long history as America's favorite grocer.

Kroger is expanding its private label pet food line, and seafood has a spot in Fido’s bowl. "Pets are cherished members of our families, offering unconditional love and companionship every day," said ...

Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace, and the potential benefits for brands and agencies utilizing ...

Cultivate CPG, a leading emerging brands broker and sales agency, announces early stage brand expert and Kroger veteran Kaylee Hamilton as the new Director of Sales - Kroger, effective January 6th, ...

This has created a unique – and sometimes challenging – moment for brands. As consumers live, shop, and... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source ...

Albertsons seeks innovative brands and enhances marketing to reinforce its position without Kroger By Elizabeth Crawford 09-Jan-2025 Last updated on 09-Jan-2025 at 15:01 GMT ...

For CPG brands, the fallout between Kroger and Albertsons presents both challenges and opportunities—particularly for regional players and private label offerings that could reshape the ...