In 1950, the first post-WWII military Jeep-branded flattie known as the M38 (the Willys Model MC ... true flat fenders rolled off the production floor at the original plant in Toledo, Ohio ...

The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter.