That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion ... the key elements that impact your marketing strategy. But it’s equally relevant for modern ...

AI is the new normal. AI is becoming the key differentiator for market leaders who integrate these capabilities into their core operations.

This Eloqua e-book breaks marketing automation down to examine the core elements of modern marketing strategy. You will gain insight into how to refine your targeting, engagement, analysis, and ...

With data and growth a cornerstone of all business strategies, do marketing firms have an active data strategy / plan to ...

The M.Sc. in Digital Marketing Strategy is designed to provide students with the knowledge and tools required to become a highly skilled digital marketing strategist. Students will learn about digital ...

Why? Because compassion sells. I’m not talking about your grandma's marketing strategy. Compassionate marketing goes beyond traditional methods. It puts a stake in the ground where genuine care ...

But creating a successful omnichannel marketing strategy to address this involves many moving parts. To be sure you end up with an impactful end result, you’ll first want to make sure you have ...

Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life ...