Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Television/radio ads are viewed as the least effective marketing strategy ... which was based on data from a survey of 408 small business Infusionsoft customers (50% B2C-focused; 28% B2B; 22% mixed).

B2B brands have to work hard to beat off competition. Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights ...

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming `cookie apocalypse,` marketers scrambled to ...

When B2B companies attempt to enlist the help of marketing or PR firms, they often stumble upon a common roadblock: conveying ...

Planning for it early and setting the ground work is crucial for the business as well. Standing out in the B2B software ...

Runestar has developed a cost-sharing model tailored for small businesses. This initiative allows multiple businesses to ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Imposter syndrome—the persistent feeling of self-doubt and inadequacy—has become increasingly common in the ...

Hodgson and Abrams decided to launch the first payment system to help small businesses, such as marketing firms and ... credit card-like system for small B2B) transactions will unleash tremendous ...