Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little ...

Have you ever wondered which metrics truly matter when making impactful marketing decisions? Identifying the right metrics ...

Opinions expressed by Forbes Contributors are their own. Pam Danziger reports on retail, focused on the luxury consumer market. In every survey Unity Marketing conducts with retailers on their ...

Follow-up is the key to conversion, but it’s much easier when you don’t have to lift a finger to do it. Instead of doing the manual labor of making phone calls or relying on emails or display ads that ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.

Inc. 5000 entrepreneurs share their budget-friendly strategies for reaching target audience and driving results.

Email marketing remains one of the most effective channels for driving revenue, offering unparalleled ROI and personalization ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...