Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously absurd, and absolutely convinced that they have “got that dawg in them.” ...

MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

Blue IV, Butler University's mascot takes a whiff at some MUG Root Beer as part of school's The Real Dogs Of All-Star Weekend ...

Wanna know how much Dawg you got in you? Mug Root Beer has created a special Dawg DNA Kit for you to find out exactly how much ...

A&W has been an American institution for over 100 years, but which came first: the root beer or the restaurant? We have the ...

Invitations to exclusive industry events and research ...

The Westminster Kennel Club (WKC) announced today its corporate partners for the 149th Annual Westminster Kennel Club Dog Show. America's most prestigious dog show, presented by Purina Pro Plan for ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...