(Bloomberg) -- Nestle SA plans to separate its bottled water brands into a standalone business as new Chief Executive Officer Laurent Freixe seeks to bolster growth at the world’s largest food ...
The first step is to define your brand architecture, which is the way you organize and relate your sub-brands to your core brand. There are three main types of brand architecture: monolithic ...
Consumers are becoming far more environmentally aware, and some of the world’s biggest brands are struggling to ... and Nestlé in the Food and Beverage sub-sector and Unilever and L’Oréal ...
In 1968, it was incorporated as Food Specialties (Gh) Limited to manufacture and market locally well known Nestlé brands. The company became Nestlé Ghana Limited in 1987. In 1971 the production of the ...