Brand marketing and new product development have radically changed from the days portrayed by Don Draper and his team in AMC's "Mad Men" TV series. Back in the '50s and '60s, mass ...

Clever product marketing strategy is the key to the success of ... Digital marketing is the new age tool to advertise a product. It involves marketing a product through online advertising ...

Today’s financial services marketing professional has never had more messaging power at their fingertips, nor has there ever ...

Choose based on design proficiency and campaign needs for a compelling visual strategy. Launching a new product marketing campaign requires impactful visuals. Mentioned tools cater to varying ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel ...

Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence. Product Strategy offers a cradle-to-grave approach for managing and ...

As a product marketing manager ... How does it fit into the overall business strategy? What is your customer saying and have they identified new/interesting ways to utilize the product?

Hamilton-based security manufacturer Gallagher Security has appointed a new head of product marketing as it prepares for new ...

COLM's ACCELERATE strategy and cost-saving initiatives show promise, but challenges like weak consumer demand may hinder its ...