A short-sighted decision by Nike five years ago has opened the door to new rivals, and prompted it to recruit a new big name ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit select ...

Enter Kim Kardashian. Nike is partnering with Kardashian for a new brand called “NikeSkims,” the company and fashion mogul jointly announced Tuesday. The collection, which is based on her ...

The new brand will help Nike be more relevant in the activewear ... However, shares perked up following the Kardashian news — rising nearly 3% — in early trading. Meanwhile, Lululemon (LULU ...

On Tuesday, Nike is announcing the creation of NikeSkims, a new brand in partnership with Skims, the shapewear Goliath co-founded by Ms. Kardashian. NikeSkims marks the first time that Nike has ...

Nike is keeping up with Kim Kardashian's shapewear brand Skims. The sportwear giant and beauty mogul billionaire are teaming up to launch a "new brand" that they say will "disrupt the global ...

NikeSKIMS is exactly what it sounds like: Sports gear titan Nike and Kim Kardashian‘s shape-wear brand SKIMS have announced a joint label focussing on women’s activewear enhanced with SKIMS ...