Paige Bueckers, the college basketball star and Hopkins, Minnesota native, is becoming the first name, image and likeness athlete to design and launch their own Nike shoe. Beaverton, Oregon-based ...

Indiana Fever rookie Caitlin Clark reportedly signed a deal worth $28 million that would also include her own signature shoe with Nike. "It's been incredible working with Nike toward a dream of ...

For Nike, the possibilities seem endless. And while critics will say Nike is making a virtual cash grab, insiders characterize the work as a way to build deeper ... a person to "own" a digital ...